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Helping Businesses Grow
What We Do
Consultation | Strategy Development | Execution
Strategy is where clarity begins. We take the time to understand your business goals, your ideal customers and your competitive landscape—so every marketing decision is intentional and aligned.
We specialise in audience segmentation, customer insight and buying behaviour, helping you pinpoint exactly who you’re speaking to and why they’ll choose you. The result is a sharp value proposition and a clear marketing roadmap designed to drive real, measurable growth.
With 25+ years of experience leading strategy for major Australian brands, we bring big-brand thinking—made practical for your business.
Strategy
Websites
Consultation | Design | Build | SEO
The first thing most people do when they discover a new business? Visit the website.
A great website doesn’t just look good — it guides, reassures and converts.
We design and build high-performing websites with strong UX and considered information architecture, ensuring your site is intuitive to navigate and your message is clear. As a Wix Certified Design Expert, The Growth Factor creates powerful Wix websites — and we’re also fully competent in WordPress, Shopify and Squarespace. With seamless functionality and SEO-led structure, we set your website up to rank well, attract the right audience, and generate consistent enquiries.
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Social Media
Strategy | Content Creation | Scheduling | Hashtag Research | Performance monitoring
Social media isn’t just posting — it’s positioning. It’s often where people get a feel for your brand before they ever contact you. Done well, it builds trust, keeps you top-of-mind, and turns followers into customers.
Just as importantly, social media is a powerful traffic driver — designed to attract attention, spark interest, and feed qualified visitors back to your website, where enquiries and sales happen.
We create and manage strategic social media that looks sharp and performs. From content planning and scroll-stopping, on-brand creative through to captions, scheduling and community management, we keep your channels active, consistent and engaging. Every post supports your wider goals—driving website visits, enquiries and sales—with clear messaging, strong calls to action and measurable reporting.
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Database Development | Copywriting | Scheduling | Execution | Performance monitoring
Direct marketing is a powerful way to communicate directly with current and potential customers — with messaging that’s tailored, timely and designed to drive action.
Also known as database marketing, it uses specialist platforms to segment your audience, schedule communications and deliver the right message to the right people at the right time. From lead nurture sequences and promotional campaigns to re-engagement and loyalty communications, direct marketing helps you stay front-of-mind and move customers closer to a purchase.
When it’s planned strategically and delivered consistently, direct marketing becomes a quiet powerhouse — building your client base, increasing sales, and strengthening long-term relationships.
Direct Marketing
Strategy | Brand Identity | Print | Digital
Every brand has a visual identity — and it speaks before you do. Your values, quality standards, personality and credibility are all communicated through the design choices people see and feel across your touchpoints.
Quality design ensures your brand looks consistent, professional and instantly recognisable, while clearly conveying what you offer and why it matters. It builds trust, improves recall, and helps your business stand out in a crowded market.
We offer extensive expertise in logo development and brand identity, packaging design, and graphic design for print and signage as well as digital assets for websites, social media and campaigns. You can trust us to protect your brand — and elevate it — with clever, considered design that helps you cut through and connect with the right audience.
Graphic Design
Photography
in house photography | Content | Brand Identity
Quality photography commands attention, tells a story and evokes emotion — all in a split second. It’s one of the fastest ways to elevate your brand, build trust, and make your marketing feel polished and premium.
We bring decades of experience capturing standout imagery across people, products, places and lifestyle — with a focus on creating visuals that are purposeful and on-brand (not just “pretty”).
And because design and photography are in-house, we can create a cohesive look across your website, socials and campaigns — maximising impact, streamlining the process, and delivering exceptional value while igniting your brand presence.
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