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How Your South Gippsland Business Can Attract More City Visitors

  • Writer: Shelley Louise
    Shelley Louise
  • Oct 2
  • 3 min read
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Living in South Gippsland, we all know the region is full of natural beauty, local produce, creative talent, and great hospitality. But while locals already know how special it is, many city-based visitors are still waiting to discover the hidden gems we have to offer.

For regional businesses, especially in South Gippsland, attracting city visitors—whether from Melbourne or further afield—can make a huge difference. Tourists often spend more, seek out unique experiences, and become repeat visitors who share their discoveries with friends. Here are some strategies to help your business stand out to the city crowd.


1. Optimise Your Digital Assets for Local Search

When city dwellers plan a weekend away, the first place they go is Google. Searches like “best winery near Wilsons Prom” or “Things To Do In South Gippsland” are common. To capture these searches, make sure your business;

  • Has an up-to-date Google Business Profile.

  • Uses local keywords (your town name + service/product) on your website.

  • Collects Google reviews to build trust with new visitors.


2. Showcase Experiences, Not Just Products

City visitors are seeking memorable experiences, not just purchases. Whether you run a café, winery, gallery, or farmstay, frame your offering as an experience. For example:

  • Instead of “We sell handmade cheese,” try “Taste artisan cheese made right here in South Gippsland.”

  • Instead of “Accommodation available,” try “Wake up to rolling hills and fresh country air, just 90 minutes from Melbourne.”


3. Harness the Power of Social Media

Platforms like Instagram and Facebook are where city travellers discover new destinations. Use:

Remember: city audiences want to picture themselves here. Show them what their weekend could look like.


4. Partner With Other Local Businesses

Visitors rarely come to South Gippsland for one stop. They want an itinerary. By partnering with other businesses—cafés with wineries, galleries with accommodation providers—you can create packages or cross-promote each other online. This helps attract visitors who want the full regional experience.


5. Highlight The Accessibility Of South Gippsland

City visitors often underestimate how easy it is to get here. Use your website and marketing to highlight travel times and convenience:

  • “Just 90 minutes from Melbourne”

  • “Perfect for a weekend escape”

  • “An easy drive from the city to the coast”

This reassures city-based customers that South Gippsland is close enough for a quick break, but far enough to feel like an escape.


6. Tell Your Story

Regional businesses have a unique advantage over city-based ones: people love the story behind the product or service. Share your journey—why you started, your connection to South Gippsland, and what makes your offering special. Storytelling builds emotional connection, and that’s often what makes city visitors choose local over generic.


Final Word

Attracting more city visitors isn’t about competing with Melbourne—it’s about showing the unique, authentic experiences that South Gippsland has to offer. From stronger SEO to engaging social media and cross-business partnerships, there are many ways to put your business on the map for travellers seeking something special.


At The Growth Factor Marketing Agency in Nyora, we help South Gippsland businesses stand out online and draw more visitors through smart digital marketing strategies, website design, and social media management. Let’s make sure your business is the one they discover first.


📞 Contact Us

Shelley – The Growth Factor Marketing Agency

📱 Phone: 0418 556 670



 
 
 

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