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Now this is a really powerful medium that enables tailored and direct communication with your current and potential customers. Direct marketing, otherwise known as database marketing, utilises specialised platforms to prepare, schedule and target certain customers with carefully crafted communications.
You may nominate a group of customers to be offered a VIP discount, or customers that receive a sneak peak of your new product or service before it is launched in the market. Want to wish your clients a happy birthday? Direct marketing can do that automatically.
With carefully planned communications and timing, direct marketing can be your secret weapon in building your client base and sales.
Direct Marketing ;)
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